Practice Test

Q1) Marketing has always been about connecting with your audience in the right place and at the right time. Show Answer

Q2) Traditional marketing examples might include tangible items such as business cards, print ads in newspapers or magazines. Show Answer

Q3) Digital marketing also include posters, commercials on TV and radio, billboards and brochures. Show Answer

Q4) The world of digital marketing continues to evolve as long as technology continues to advance. Show Answer

Q5) Specifically, digital marketing is a similar to traditional advertising, but using digital devices. Show Answer

Q6) Now traditional marketing is becoming popular due to the increase in internet users, mobile phone users and digital content consumption. Show Answer

Q7) Full form of SEO is Search Engine Optimization. Show Answer

Q8) Search engine results pages is the process of boosting content and technical set-up of the website so that is appears at the top of a search engine. Show Answer

Q9) Search engine optimization is to attract visitors to your website when they search for products or services related to your business. Show Answer

Q10) Paid search or pay-per-click (PPC) advertising refers to the "sponsored result" on the Search Engine Optimization. Show Answer

Q11) Pay Per Click ads are visible, flexible, and effective for many different types of organizations. Show Answer

Q12) Content marketing denotes the creation and promotion of content assets. Show Answer

Q13) The channels that play a part in your social media include video, blogs, e-books etc. Show Answer

Q14) Social media marketing is the use of social media platforms and websites to promote a product or service. Show Answer

Q15) Pay per click marketing is the use of social media platforms to connect with your audience. Show Answer

Q16) A Web search engine or Internet search engine is a software system that is designed to carry out web search. Show Answer

Q17) The entire Search Engine Optimization works on keywords. Show Answer

Q18) There are two ways to rank website one can pay and rank and other is without payment one can rank website doing SEO process. i.e. Organic Search and Web. Show Answer

Q19) Black Hat Search Engine Optimization involves looking for ways to improve user experience ethically and genuinely. Show Answer

Q20) White Hat Search Engine Optimization ensures that web page content should have been created for the users and not just for the search engines. Show Answer

Q21) White Hat Search Engine Optimization relies on manipulating Google's algorithm to improve rankings. Show Answer

Q22) The Google Crawler reads the content and thinks the website is original one and it ranks the page. Show Answer

Q23) Crawler is a program used by search engines to collect data from the website. Show Answer

Q24) The reason it is called Off-page Search Engine Optimization is that these changes are visible to readers. It is a balance between giving the right information to search engines without compromising the information. Show Answer

Q25) Off-page Search Engine Optimization is about, among other things, link building, social media, and local SEO. Show Answer

Q26) If there are problems with your Technical Search Engine Optimization then it is likely that your SEO efforts will not generate the expected results. Show Answer

Q27) A short tail is a long keyword. Show Answer

Q28) A long tail is a short keyword. Show Answer

Q29) An Search Engine Optimization Audit helps to find out what could be done to improve ranking on search engines. Show Answer

Q30) SEOptimer is a free SEO Audit Tool that will perform or detailed SEO Analysis. Show Answer

Q31) Webpages having HTML code should start with Meta. Show Answer

Q32) A title tag is an HTML element that specifies the title of a web page. Show Answer

Q33) Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result. Show Answer

Q34) tags are snippets of code that tell search engines important information about your web page. Show Answer

Q35) Search engines tags are necessary for both usability, and SEO of your web page. Show Answer

Q36) Search engines primarily take keywords from content, heading tags, and titles to develop the context of a web page. Show Answer

Q37) By adding an Alternate text, you provide users of screen readers and search engines with a textual description of what's on that image. Show Answer

Q38) Keyword consistency means having the keywords or sets of keywords those will rank your site in search engine. Show Answer

Q39) Broken links are links that are directed towards your website. Show Answer

Q40) Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of equality backlinks. Show Answer

Q41) Backlinks are links that send a message to its visitors that the webpage no longer exists, triggering a 404 error page. Show Answer

Q42) SEO Friendly URLs are URLs that are designed to meet the needs of users and searchers. Show Answer

Q43) Googlebot is the process of adding web pages into Google search. Show Answer

Q44) Indexing is very important in SEO to increase the ranking of the webpages. Show Answer

Q45) Indexing is the Google's spider. i.e. the robot that pass over the Web and indexes pages for inclusion in Google's database. Show Answer

Q46) Googlebot bot collects documents from the web to build Google's search index. Show Answer

Q47) Device rendering file is what tells the search engines which pages to access and index on your website and which not. Show Answer

Q48) Device Rendering checks visually demonstrates how your page renders on different devices. Show Answer

Q49) Flash is an interactive media technology that makes sites more interesting. Show Answer

Q50) Robots.txt can kill your search rankings because search engines can't index Flash content directly. Show Answer

Q51) Similarly to Flash, Frames are a burden in terms of SEO. Show Answer

Q52) When you use frames on a page, you confused search engines which may rank down your website. Show Answer

Q53) A flash is a visual representation of your website and business. Show Answer

Q54) Legible Font Sizes means that of font size declared as bigger, smaller, or the same size as should be easily readable (legible). Show Answer

Q55) A Favicon is any element on a web page that a user interacts with. Show Answer

Q56) Page size does affect SEO as it is a direct ranking factor. Show Answer

Q57) The term page speed in the SEO world refers to the downloaded file size of a given web page. Show Answer

Q58) SEO social media optimization deals with enhancing the website's ranking, using interactive communities. Show Answer

Q59) Security is important to ensure your website protects user data. Show Answer

Q60) Acquisition means creating interest in the mind of customer about your product. Show Answer

Q61) Conversion means once he knows about the product. He may feel of buying or may not feel to buy the product. You must put such information on your website he must feel he should buy. Show Answer

Q62) Behaviour means when he is convinced and no other competitor gives him better offer then you, he buys the product clicking buy option so now he becomes your ultimate customer. Show Answer

Q63) Google analytics is a web analytics service offered by Google. Show Answer

Q64) The Google analytics was not the product developed by Google it was acquired by Google from a company users in 2005. Show Answer

Q65) Urchin indicates how many visitors came to your website (in the past 7 days). Show Answer

Q66) Sessions indicates how many interactions a visitor makes with your website in a time frame (usually 30 minutes) like viewing a page, clicking a link, or purchasing a product. Show Answer

Q67) Active users right now indicates how many visitors hit the back button are closed your website without performing a single interaction. Show Answer

Q68) Session duration indicates how much average time a visitor spends on the website. Show Answer

Q69) Active users right now in indicates how many active users are currently active on your website. Show Answer

Q70) Digital marketing requires physical market. Show Answer

Q71) E Commerce deals are carried out in physical market. Show Answer

Q72) Digital marketing is carried out with the help of portal. Show Answer

Q73) In digital marketing SEO means Special Executive Operations. Show Answer

Q74) The paid advertisement on Google can be identified with 'paid' keyword. Show Answer

Q75) To make the Traffic analysis SEO Technique is used. Show Answer

Q76) _________ has always been about connecting with your audience in the right place and at the right time. Show Answer

Q77) ________ marketing examples might include tangible items such as business cards, print ads in newspapers or magazines. Show Answer

Q78) _______ also include posters, commercials on TV and radio, billboards and brochures. Show Answer

Q79) The world of ______ continues to evolve as long as technology continues to advance. Show Answer

Q80) Specifically, ______ is similar to traditional advertising, but using digital devices. Show Answer

Q81) Now ______is becoming popular due to the increase in internet users, mobile phone users and digital content consumption. Show Answer

Q82) Now digital marketing is becoming popular due to the increase in_______,______ and ______
(Three correct answers) Show Answer

Q83) Full form of SEO is ______ Show Answer

Q84) ______ is the process of boosting content and Technical set-up of the website so that it appears at the top of a search engine. Show Answer

Q85) ______ is to attract visitors to your website when they search for products or services related to your business. Show Answer

Q86) Paid search or pay-per-click (PPC) advertising refers to the "sponsored result" on the ______ Show Answer

Q87) ______ads are visible, flexible, and effective for many different types of organizations. Show Answer

Q88) _____denotes the creation and promotion of content assets. Show Answer

Q89) The channels that play a part in your ______include video, blogs, e-books etc. Show Answer

Q90) ______marketing is the use of social media platforms and websites to promote a product or service. Show Answer

Q91) ______marketing is the use of social media platforms to connect with your audience. Show Answer

Q92) A ______search engine or internet search engine is a software system that is designed to carry out web search. Show Answer

Q93) The entire _____ works on keywords. Show Answer

Q94) There are two ways to rank website one can pay and rank and other is without payment one can rank website doing SEO process. i.e. Organic search and _____ Show Answer

Q95) ______involves looking for ways to improve user experience ethically and genuinely. Show Answer

Q96) ______ensures that web page content should have been created for the users and not just for the search engines. Show Answer

Q97) ______relies on manipulating Google's algorithm to improve rankings. Show Answer

Q98) The ______ reads the content and thinks the website is original one and it ranks the page. Show Answer

Q99) ______is a program used by search engines to collect data from the website. Show Answer

Q100) The reason it is called ______ is that these changes are visible to readers. It is a balance between giving the right information to search engines without compromising the information. Show Answer

Q101) ______is about, among other things, link building, social media, and local SEO. Show Answer

Q102) If there are problems with your ______ then it is likely that your SEO efforts will not generate the expected results. Show Answer

Q103) A ______ tail is a long keyword. Show Answer

Q104) A ______ tail is a short keyword. Show Answer

Q105) An______ helps to find out what could be done to improve ranking on search engines. Show Answer

Q106) ______is a free SEO audit tool that will perform a detailed SEO analysis. Show Answer

Q107) Webpages having HTML code should start with ______ Show Answer

Q108) A ______tag is an HTML element that specifies the title of a web page. Show Answer

Q109) ______tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result. Show Answer

Q110) ______tags are snippets of code that tell search engines important information about your web page. Show Answer

Q111) _______tags are necessary for both usability, and SEO of your web page. Show Answer

Q112) ______primarily take keywords from content, heading tags, and titles to develop the context of a web page. Show Answer

Q113) By adding an______ text, you provide users of screen readers and search engines with a textual description of what's on that image. Show Answer

Q114) ______means having the keywords or sets of keywords those will rank your site in search engine. Show Answer

Q115) _______are links that are directed towards your website. Show Answer

Q116) ______are important for SEO because some search engines, especially Google, will give more credit to website that have a good number of quality backlinks. Show Answer

Q117) ______are links that send a message to its visitors that the webpage no longer exists, triggering a 404 error page. Show Answer

Q118) SEO ______are URLs that are designed to meet the needs of users and searchers. Show Answer

Q119) ______is the process of adding web pages into Google search. Show Answer

Q120) ______is very important in SEO to increase the ranking of the webpages. Show Answer

Q121) ______is the Google's spider. i.e. the robot that pass over the web and indexes pages for inclusion in Google's database. Show Answer

Q122) _______collects documents from the web to build Google's search index. Show Answer

Q123) ________ File is what tells the search engines which pages to access an index on your website and which not Show Answer

Q124) ________ checks visually demonstrates how your page renders on different devices. Show Answer

Q125) __________ is an interactive media technology that makes sites more interesting. Show Answer

Q126) __________ can kill your search rankings because search engines can't index flash content directly. Show Answer

Q127) Similarly to flash __________ are a burden in terms of SEO. Show Answer

Q128) When you use ___________ on a page you confuses search engines which may rank down your website. Show Answer

Q129) A ____________ is a visual representation of your website and business. Show Answer

Q130) ____________ means that a font size declared as bigger, smaller, or the same size as should be easily readable (legible). Show Answer

Q131) A __________ is any element on a web page that a user interacts with. Show Answer

Q132) __________ does affect SEO as it is a direct ranking factor. Show Answer

Q133) The term __________ in the SEO world refers to the downloaded file size of a given web page. Show Answer

Q134) _________ deals with enhancing the websites's ranking, using interactive communities. Show Answer

Q135) ________ is important to ensure your website protects users data. Show Answer

Q136) _________ means creating interest in the mind of customer about your product. Show Answer

Q137) _________ means once he knows about the product. He may feel of buying or may not feel to buy the product. You must put such information on your website he must feel he should buy. Show Answer

Q138) _________ means when he is convinced and no other competitor gives him better offer then you, he buys the product clicking buy option so now he becomes your ultimate customer. Show Answer

Q139) _______ is a web analytics service offered by Google. Show Answer

Q140) The Google analytics was not the product developed by Google it was acquired by Google from a company ________ in 2005. Show Answer

Q141) __________ indicates how many visitors came to your website (in the past 7 days) . Show Answer

Q142) __________ indicates how many interactions a visitor makes with your website in a time frame (usually 30 minutes) like viewing a page, clicking a link, or purchasing a product. Show Answer

Q143) _________ indicates how many visitors hit the back button or closed your website without performing a single interaction. Show Answer

Q144) ________ indicates how much average time a visitor spends on the website. Show Answer

Q145) ___________ in indicates how many active users are currently active on your website. Show Answer

Q146) ________ SEO relies on manipulating Google's algorithm to improve rankings. Show Answer

Q147) To analyse the traffic coming to the website ________ tool is used. Show Answer

Q148) If the speed of displaying the website is slow then _________ ranking method is used. Show Answer

Q149) SEO is the process of _________ and __________ so that it appears at the top of a search engine.
(Two correct answers) Show Answer

Q150) ___________ or ___________ advertising refers to the "sponsored result" on the search engine results pages (SERP).
(Two correct answers) Show Answer

Q151) Social media marketing is the use of ________ platforms and __________ to promote a product or service.
(Two correct answers) Show Answer

Q152) A _________ search engine or __________ search engine is a software system that is designed to carry out web search.
(Two correct answers) Show Answer

Q153) There are two ways to rank website one can pay and rank and other is without payment one can rank website doing SEO process i.e. _________ & ________
(Two correct answers ) Show Answer

Q154) Techniques and strategies used to get higher search rankings and breaking search engine rules are ________ & ___________
(Two correct answers) Show Answer

Q155) White hat SEO involves looking for ways to improve users experience __________ and _________
(Two correct answers) Show Answer

Q156) White hat search engine optimisation ensures that web page content should have been created for the _______ and not just for the _________ engines.
(Two correct answers) Show Answer

Q157) To rank your website you must follow the tactic of ________ and ________ keyword concept.
(Two correct answers) Show Answer

Q158) The web page should include proper heading tags from _______ to ________ wherever required.
(Two correct answers) Show Answer

Q159) SEO friendly URLs are URLs that are designed to meet the needs of ________ and _______
(Two correct answers) Show Answer

Q160) A Favicon is a visual representation of your ______ and ________
(Two correct answers) Show Answer

Q161) ________ and ________ techniques and strategies used to get higher search rankings on search engine
(Two correct answers) Show Answer

Q162) The product of Google analytics was originally developed by _______ company in year _______.
(Two correct answers) Show Answer

Q163) Valid two types of keywords are _______ and ______.
(Two correct answers) Show Answer

Q164) PPC ads are ________, _______, and _______ for many different types of organisations.
(Three correct answers) Show Answer

Q165) The channels that play a part in your content marketing include ________, _________, _________etc.
(Three correct answers) Show Answer

Q166) There are number of ways to approach SEO to generate traffic to your website. Those are ________, __________, and __________.
(Three correct answers) Show Answer

Q167) There are many SEO audit tools available or internet such as ________, ________, __________ etc.
(Three correct answers) Show Answer

Q168) Search engines primarily take keywords from _______, ________ and _________ to develop the context of a web page.
(Three correct answers) Show Answer

Q169) The market behaves in three stages _______, _________, and __________.
(Three correct answers) Show Answer

Q170) Marketing channels in digital marketing are (Three correct answers) Show Answer

Q171) Valid approaches SEO to generate traffic to your website are _______, ________, and _________.
(Three correct answers) Show Answer