Practice Test

Q1) _________ is an unethical practice in marketing Show Answer

Q2) Role of consumer organisation includes ________ . Show Answer

Q3) Market __________ has a dominant position in the market . Show Answer

Q4) _______ refers to online commerce transactions between businesses. Show Answer

Q5) _______ marketing refers to marketing of products that are environmentally safe. Show Answer

Q6) SMS refer to _______. Show Answer

Q7) Ethical values in marketing includes ________ . Show Answer

Q8) ______ tries to protect weak sides or fronts. Show Answer

Q9) ______ refers to attacking the competitor from all the fronts simultaneously. Show Answer

Q10) __________ are small firms that target small market.. Show Answer

Q11) Mobile marketing includes ________ . Show Answer

Q12) In ________ marketing the marketer pays compensation to third party to generate traffic or
leads to company's products.
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Q13) Zoozoos are advertisement characters promoted by ______ . Show Answer

Q14) Non conventional rural-centric media includes __________ . Show Answer

Q15) Marketing ethics enable companies to market their products in a socially responsible
manner.
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Q16) Targeting to children is an ethical marketing practice. Show Answer

Q17) Product counterfeiting is an unethical marketing practice. Show Answer

Q18) Consumer organisations are profit making organisations. Show Answer

Q19) Consumer organisations play an important role in creating consumer awareness. Show Answer

Q20) Market challengers have the largest market share in the relevant product in the industry. Show Answer

Q21) The terms 'market challengers' and 'market followers' are synonymous. Show Answer

Q22) Niche marketers target big markets. Show Answer

Q23) Rural markets in India are highly scattered. Show Answer

Q24) The standard of living of rural areas is high. Show Answer

Q25) Advertisers make use of non-conventional media for promoting products in rural
areas.
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Q26) Social media marketing is a form of digital marketing. Show Answer

Q27) Digital marketing do not require the use of Internet. Show Answer

Q28) Internet marketing includes only B2C marketing. Show Answer

Q29) Mobile marketing involves marketing on mobile device. Show Answer

Q30) Mobile marketing makes use of only SMS to promote products. Show Answer

Q31) Green marketing and societal marketing are synonymous. Show Answer

Q32) Green marketing takes into account preservation and conservation of the natural
environment.
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Q33) Marketing managers face the problem of compressed product life cycle. Show Answer

Q34) Communication skills are required for effective marketing. Show Answer