Practice Test

Q1) The_______ concept of marketing revolved around profit maximization. Show Answer

Q2) According to ________ concept, exchange of a product between the seller and the buyer is the central idea of marketing. Show Answer

Q3) ________ in the 21st century revolves around the customer. Show Answer

Q4) Marketing is applicable to _______as well as ____organisations . Show Answer

Q5) Fulfilling _______ responsibility is one of essentials of modern marketing. Show Answer

Q6) _______ defines marketing as "Marketing is a total system of business activities designed to plan, price, promote and distribute want satisfying products to target market to achieve organisational objective." Show Answer

Q7) According to this ________ concept, consumers will prefer products that are inexpensive and widely available. Show Answer

Q8) __________concept states that the consumers will prefer products that offer the best quality, performance or innovative features. Show Answer

Q9) According to ______concept, a company has to push its products in market by undertaking selling efforts such as advertising, publicity, salesmanship, sales promotion etc. Show Answer

Q10) _______starts with determining consumer wants and ends with the satisfaction of those wants. Show Answer

Q11) Organizations, who support _________ concept, work at a balance between the three objectives of company profits, consumer satisfaction and public interest. Show Answer

Q12) __________ is concerned with collecting information about different aspects of marketing. Show Answer

Q13) Product planning implies devising ____________ for the markets. Show Answer

Q14) _________ gives a distinctive and a separate identity to the product. Show Answer

Q15) _________ are a personal form of communication. Show Answer

Q16) _________ are short term incentives gives by the seller in order to promote the sale of the product in the market. Show Answer

Q17) _________ is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives. Show Answer

Q18) The_____ Concept starts with determining consumer wants and ends with the satisfaction of those wants. Show Answer

Q19) ____________ is a prime tool to determine attractiveness and probability of success in the growing market. Show Answer

Q20) According to ______ "Marketing Information System (MIS) consists of people equipments and procedures to gather, sort, analyse, evaluate and distribute needed, timely and accurate information to marketing decision makes." Show Answer

Q21) ___________ consist of the data, which is available within the company. Show Answer

Q22) Philip Kotler defines __________ as "A set of procedures and sources used by managers to obtain their everyday information about pertinent developments in the marketing environment." Show Answer

Q23) ________ search involves a deliberate effort on the part of the company and its executives to secure specific information. Show Answer

Q24) ________ search involves a relatively limited and unstructured effort on the part of the company to obtain specific purpose in his mind. Show Answer

Q25) Under _________ the manager having general exposure to information does not have any specific purpose in his mind. Show Answer

Q26) Philip Kotler defines ______ as "Systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. " Show Answer

Q27) According to Philip Kotler, a _________ is "A co-ordinated collection of data, systems, tools and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from the business and environment and turns it into a basis for marketing action." Show Answer

Q28) _____ data is the original data i.e. it is the first hand information collection by the researcher. Show Answer

Q29) _____ survey is generally undertaken when the area to be covered is large and it is not possible to have personal contact with the respondents. Show Answer

Q30) ________ means a group of consumers selected for the purpose of survey. Show Answer

Q31) _______ data refers to the data which is readily available. Show Answer

Q32) Data available from sources within the organization are called ____ sources. Show Answer

Q33) _______ data is the information collected about the population. Show Answer

Q34) ________ means introducing a product in a small segment of the market to find consumers, response. Show Answer

Q35) ____ is the process of devising packages. Show Answer

Q36) ______ relates to physical distribution of goods. Show Answer

Q37) _________ consists of people, equipments and procedures to gather, sort, analyse, evaluate and distribute needed, timely and accurate information to marketing decision makers. Show Answer

Q38) Marketing ____ Support System is a co-ordinate collection of data, systems, tools and techniques with supporting software and hardware by which an organization gather and interprets relevant information from the business and environment and turns it into a basis for marketing action. Show Answer

Q39) _______ is the first hand information collected by the researcher. Show Answer

Q40) _______ are sources outside the organization. Show Answer

Q41) Market Opportunity Analysis's a prime tool to determine attractiveness and probability of success in the growing market. Show Answer

Q42) Marketing Information System (MIS) consists of people, equipments and procedures to gather, sort, analyse, evaluate and distribute needed, timely and accurate information to marketing decision makes. Show Answer

Q43) External company records consists of the data, which is available within the company. Show Answer

Q44) Market information system is easy to install for any organization. Show Answer

Q45) Marketing Research is a systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. Show Answer

Q46) Marketing research is a co-ordinate collection of data, systems, tools and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from the business and environment and turns it into a basis for marketing action. Show Answer

Q47) Primary Data is the first hand information collected by researcher. Show Answer

Q48) Data available from sources within the organization are called internal sources. Show Answer

Q49) External sources of information are sources inside the organization. Show Answer

Q50) Marketing is the process of planning and executing the conception, pricing promotion and distribution of ideas, goods and services to create exchange that satisfy individual and organization objectives. Show Answer

Q51) The production concept states that exchange of a products between the seller and the buyer is the central idea of marketing. Show Answer

Q52) The product concept states that consumers will prefer products that are inexpensive and widely available. Show Answer

Q53) The product concept states that the consumers will prefer products that offer the best quality, performance or innovative features. Show Answer

Q54) The selling concept, states that a company cannot expect its products to be picked up automatically by the customers. It has to push its products in market by undertaking selling efforts such as advertising, publicity, salesmanship, sales promotion etc. Show Answer

Q55) The production concept starts with determining consumers' wants and ends with the satisfaction of those wants. Show Answer

Q56) The societal concepts believes in balancing between the three objective of company profits, consumer satisfaction and public interest. Show Answer

Q57) Test marketing means introduction a product in a small segment of the market. Show Answer

Q58) The only function of packages is to protect the quality of the product. Show Answer

Q59) Logistics relates to physical distribution of goods Show Answer

Q60) Primary data refers to the data which is readily available. Show Answer

Q61) _____concept revolves around the customers. Show Answer

Q62) ______is the oldest concept of marketing. Show Answer

Q63) _____concept of marketing follows product excellence. Show Answer

Q64) Fulfilling social responsibility is one of the essentials of_____concept. Show Answer

Q65) According to _____concept, exchange of a product between the seller and the buyer is
the central idea of marketing.
Show Answer

Q66) According to_____concept, consumers will prefer products that are inexpensive and
widely available.
Show Answer

Q67) _______concept states that the consumers will prefer products that offer the best quality,
performance or innovative features.
Show Answer

Q68) According to _______concept, a company has to push its products in market by
undertaking selling efforts such as advertising, publicity, salesmanship, sales promotion
etc.
Show Answer

Q69) _____starts with determining consumer wants and ends with the satisfaction of those
wants.
Show Answer

Q70) Organisations, who support _________ concept, work at a balance between the three objectives of company profits, consumer satisfaction and public interest.
Show Answer

Q71) ______is concerned with collecting information about different aspects of
marketing.
Show Answer

Q72) Product planning implies devising______for the markets. Show Answer

Q73) _____gives a distinctive and a separate identity to the product. Show Answer

Q74) _____is a personal form of communication. Show Answer

Q75) _______involves short term incentives given by the seller in order to promote the sale of the
product in the market.
Show Answer

Q76) The_____Concept starts with determining consumer wants and ends with the satisfaction
of those wants.
Show Answer

Q77) _____is the essence of marketing. Show Answer

Q78) ______concept of marketing takes into consideration interest of all the stakeholders of
business.
Show Answer

Q79) Sales promotion is _____term incentives given by the seller in order to promote the sale
of the product in the market.
Show Answer

Q80) _____is a non-personal form of mass communication. Show Answer

Q81) Test marketing means introducing a product in a_____segment of the market. Show Answer

Q82) _____Marketing recognises the importance of developing long term relationship with
customers.
Show Answer

Q83) _______marketing is the process of strategy development by regularly considering marketing
environment and consumer satisfaction.
Show Answer

Q84) _____provides information to the decision maker on marketing related issues. Show Answer

Q85) _____is not a component of MIS. Show Answer

Q86) _____is a component of MIS. Show Answer

Q87) _____is apsychological factor which influences consumer behaviour. Show Answer

Q88) ______is a cultural factor influencing consumer behaviour. Show Answer

Q89) ______is a social factor influencing consumer behaviour. Show Answer

Q90) Buying decision starts with ________ Show Answer

Q91) _____relates to physical distribution of goods. Show Answer

Q92) Marketing ______system consists of people, equipments and procedures to gather, sort,
analyse, evaluate and distribute needed, timely and accurate information to marketing
decision makers.
Show Answer

Q93) Marketing _________Support System is a co-ordinated collection of data, systems, tools and
techniques with supporting software and hardware.
Show Answer

Q94) MIS should be a _____ system. Show Answer

Q95) MIS should be ______ in nature. Show Answer

Q96) A properly designed MIS supplies such information which helps in _______decision
making.
Show Answer

Q97) A company needs efficient MIS to make use of ______ information. Show Answer

Q98) Marketing research acts as a ______for accurate decision-making. Show Answer

Q99) Market Research is a systematic study of ______ problems and opportunities in the
market.
Show Answer

Q100) Marketing research is only an______to decision making. Show Answer

Q101) ______ refers to a set of values, traditions or beliefs which guide the individual's behaviour. Show Answer

Q102) A ______is a need that stimulates a person to act in a particular way. Show Answer

Q103) ______ plays an important role in the consumer's buying decision process. Show Answer

Q104) ______ is the process of dividing the total heterogeneous market for a product into several
sub markets or segments, each of which tends to be homogeneous in all significant
aspects.
Show Answer

Q105) In ______ segmentation, market is divided on the basis of variables such as nations,
regions, cities, states, locality etc.
Show Answer

Q106) ______ is the study of the variables of population such as age composition, gender,
education and so on.
Show Answer

Q107) In ______ segmentation, consumers are divided on the basis of psychological traits such as
emotions, behaviour and mind.
Show Answer

Q108) ______ segmentation is done on the basis of product related behaviour such as product
usage rate, user status. loyalty pattern, buying motives, attitudes and responses etc.
Show Answer

Q109) ______ is the basis of behavioural segmentation. Show Answer

Q110) Segmentation means the process of _______ the market into smaller groups or segments. Show Answer

Q111) Market segmentation is a_______consuming process. Show Answer

Q112) Developing products for the mass market is _____ Show Answer

Q113) People in the market are in_____stages of readiness to buy a product. Show Answer

Q114) Consumers buy products with _____ buying motives. Show Answer

Q115) ______ is a basis of sociographic segmentation. Show Answer

Q116) ______ analyses the data and identifies patterns from data. Show Answer

Q117) Process of selecting market from the entire market is termed as _____. Show Answer

Q118) ______ is an element of demographic segmentation. Show Answer

Q119) In ______ specialization, marketer offers several products in several segments. Show Answer

Q120) Exchange is the essence of marketing. Show Answer

Q121) As per the Production concept, exchange of a product between the seller and the buyer is
the central idea of marketing.
Show Answer

Q122) As per the product concept, consumers will prefer products that are inexpensive and
widely available.
Show Answer

Q123) The Product Concept states that the consumers will prefer products that offer the best
quality, performance or innovative features.
Show Answer

Q124) The Selling Concept states that a company has to push its products in market by
undertaking selling efforts such as advertising, publicity, salesmanship, sales promotion etc.
Show Answer

Q125) Marketing Research is a function of marketing. Show Answer

Q126) Test marketing means introducing a product in a small segment of the market. Show Answer

Q127) The only function of packages is to protect the quality of the product. Show Answer

Q128) Logistics relates to physical distribution of goods. Show Answer

Q129) Marketing is applicable to commercial as well as non commercial organisations. Show Answer

Q130) Marketing does not lead to transfer of ownership and title of goods from the manufacturer
to the consumers.
Show Answer

Q131) Fulfilling social responsibility is one of the essentials of modern marketing. Show Answer

Q132) Sales promotion is long term incentives given by the seller in order to promote the sale of
the product in the market.
Show Answer

Q133) Marketing principles cannot be used for propagating social causes. Show Answer

Q134) External company records consist of the data, which is available within the company. Show Answer

Q135) Data available from sources within the organization are called internal sources. Show Answer

Q136) External sources of information are sources inside the organisation. Show Answer

Q137) Internally data comes from the sales force, marketing, manufacturing and accounting
departments.
Show Answer

Q138) Marketing intelligence system supplies external data to the firm. Show Answer

Q139) MIS should be incompatible with the culture and the level of sophistication attained by
the organization.
Show Answer

Q140) A decision support system is a procedure that allows a manager to interact with data and
methods of analysis; to gather, analyse and interpret information.
Show Answer

Q141) An imperfectly designed MIS supplies such information which enables quality decision
making.
Show Answer

Q142) A company does not need efficient MIS to make use of latest information. Show Answer

Q143) MIS is future-oriented. Show Answer

Q144) MIS is a computer-based system. Show Answer

Q145) Market segmentation is an attempt to understand and predict human actions in the
buying role.
Show Answer

Q146) The study of consumer behaviour helps firms and organizations improve their marketing
strategies.
Show Answer

Q147) Consumer behaviour involves studying services and ideas only Show Answer

Q148) A reference group refers to all groups that influence attitudes and behaviour of a person. Show Answer

Q149) Lifestyle of a person, does not affect his buying behaviour. Show Answer

Q150) Marketers should not be interested in knowing the beliefs that people have about their
products and services.
Show Answer

Q151) Understanding consumer behaviour is a difficult task. Show Answer

Q152) Perception is one of the social factors affecting consumer behaviour. Show Answer

Q153) Consumer behavior is unpredictable. Show Answer

Q154) Learning plays no role in the buying decision process. Show Answer

Q155) In demographic segmentation, market is divided on the basis of variables such as nations,
regions, cities, states, locality etc.
Show Answer

Q156) _______ group influences attitudes and behaviour of a person. Show Answer

Q157) Psychology is the study of the variables of population such as age composition, gender,
education and so on.
Show Answer

Q158) In Psychographic segmentation, consumers are divided on the basis of buying motives,
user status and user rate.
Show Answer

Q159) Sociographic segmentation is done on the basis of product related behaviour such as
product usage rate, user status, loyalty pattern, buying motives, attitudes and responses etc.
Show Answer

Q160) Under Sociographic Segmentation markets can be segmented on the basis of sociological
factors like culture, socio-class etc.
Show Answer

Q161) The process of market segmentation is consumer centric. Show Answer

Q162) Market segmentation does not take much time. Show Answer

Q163) Different people derive same benefit from the same product. Show Answer

Q164) People in the market are in same stage of readiness to buy a product. Show Answer

Q165) Consumers buy products with similar buying motives. Show Answer

Q166) Market segment helps in designing products to suit the requirements of the target market. Show Answer

Q167) In Psychographic segmentation, consumers are divided on the basis of individual aspects
such as life style and personality.
Show Answer

Q168) Marketing Research is future oriented. Show Answer

Q169) Customer Relationship Management leads to brand loyalty. Show Answer

Q170) Study of consumer behaviour is complex in nature. Show Answer

Q171) Marketing Decision support system is a component of marketing research. Show Answer

Q172) Consumer behaviour is always predictable. Show Answer

Q173) The terms 'marketing' and 'selling' are synonymous. Show Answer

Q174) 'Data warehousing' and 'data mining' are synonymous. Show Answer

Q175) In market specialisation targeting strategy, marketer sells multiple products to a selected
segment.
Show Answer