Practice Test

Q1) In ____________, companies sell their products directly to the consumers by eliminating intermediaries from the channel of distribution. Show Answer

Q2) In_______ marketing the manufacturer directly reaches the consumer. Show Answer

Q3) A_____ is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Show Answer

Q4) _________ is a technique to generate cheaper products by substituting costly raw materials with cheaper ones. Show Answer

Q5) ________ marketing includes all activities in moving agricultural products from the producer i.e. the farmer to the consumer. Show Answer

Q6) __________ refers to the application of basis marketing principles to the design and implementation of programs and information campaigns that advance social causes. Show Answer

Q7) _____ ____ refers to the process of selling products or services bases on their environmental benefits. Show Answer

Q8) _____ ___ involves designing or developing a live themed activity occasion, display, or exhibit such as a sporting event, music festival, fair, or concert to promote a product, cause or organization Show Answer

Q9) Any form of business transaction in which the parties interact electronically rather than by physical changes or direct physical contact is called _______. Show Answer

Q10) ________ includes all the activities involved in selling goods or services to final consumers for ultimate consumption. Show Answer

Q11) A service is any act or performance that one part can party can offer to another that is essentially tangible and does result in the ownership of anything. Show Answer

Q12) Service are always connected to any physical product. Show Answer

Q13) Service are produced and consumed to any physical product. Show Answer

Q14) It is often impossible to assure consistency in the service provided by a seller. Show Answer

Q15) Service are durable in nature. Show Answer

Q16) Value - engineering is a technique to generate cheaper products by substituting costly raw material with cheaper one. Show Answer

Q17) Customers judge the quality of service through physical evidence. Show Answer

Q18) It is easy to decide the fees for services as services are intangible. Show Answer

Q19) service can be stored. Show Answer

Q20) It is very difficult to assure the customer a specific quality service. Show Answer

Q21) It becomes difficult to advertise and promote services. Show Answer

Q22) Even if the service provider is absents it is possible to render the service. Show Answer

Q23) Quality of service would vary according to time, place & person. Show Answer

Q24) The diversity of rural markets does not stand in the way of their growth. Show Answer

Q25) A reference group is a group of people who influence decision of an individual. Show Answer

Q26) Larger packages with high unit price are more popular in rural markets due to low purchasing power and limited funds. Show Answer

Q27) Annual meals are quite popular in rural area. Show Answer

Q28) Wall paintings are an effective and economical medium for advertising in rural areas. Show Answer

Q29) Most of the agricultural produce is durable and therefore requires special processing, storage and timely disposal. Show Answer

Q30) In unregulated markets, transaction are governed by various rules and regulations. Show Answer

Q31) In the support pricing system, the government enters the rural markets to purchase the products at a fixed minimum price. Show Answer

Q32) Agricultural marketing includes all activities in moving agricultural products from the producer i.e. the farmer to the consumer. Show Answer

Q33) Co- operative marketing organization are mandatory organization formed for undertaking marketing activities collectively by the members. Show Answer

Q34) Social marketing refers to the application of basic marketing principal to the design and implementation of programme and information campaign that advance social causes. Show Answer

Q35) Green marketing refers to the process of selling produced or services based on their environmental benefits. Show Answer

Q36) Event marketing involves designing or developing a "live" themed activity, occasion, display, or exhibit such as a sporting event, music festival, fair or concert to promote a product, cause, or organization. Show Answer

Q37) E-commerce is any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact. Show Answer

Q38) Retailing includes all the activities involved in selling goods or services to final consumers for ultimate consumption. Show Answer

Q39) The main benefit of green marketing is sustainable development. Show Answer

Q40) Green marketing does not help in reducing pollution. Show Answer